The Problem of Mass Action, Solved

OK, maybe not completely solved, but this website that I heard about on Marketplace seems like a decent idea.

If you're still reading after checking out the story/site, my first reaction is that the boycotts or threats might not be that great an innovation, but the idea of raising funds for public goods (but not charging anyone's credit card until the necessary amount has been raised) is pretty interesting. And maybe after the site's been around for a while and has some data maybe there'll be a dissertation topic hiding in there somewhere.

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